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Designer templates
Choose from classic and premium storefront designs, then make each one yours with your colors, fonts, logo and atmospheric background effects.
Look established from your very first order.
Tools for the business behind your baking
Bring your storefront, orders, recipes, newsletters and market-day sales together. Start with a free public shop, then choose Pro when you need more room to show what you make.
Illustrative bakery and order examples.
Why HumbleBake
Most platforms were built to sell everything. HumbleBake was built for one thing: helping home bakers run a business as beautiful as what comes out of their oven.
Chapter one · The Storefront
First impressions sell cakes. HumbleBake gives you a polished, mobile-ready storefront that looks like you hired a studio. No designer, no developer, no add-on fees.
Choose from classic and premium storefront designs, then make each one yours with your colors, fonts, logo and atmospheric background effects.
Look established from your very first order.
Preview every change on your real storefront before anything goes live.
Experiment freely. Publish only what you love.
Showcase your bakes in a photo gallery and a menu that also prints beautifully for market tables.
One menu, online and in person.
List bakery stands and pickup spots, set delivery zones, and keep private addresses private.
Customers always know where and how to get your bakes.
Take Venmo, Cash App, PayPal, Zelle or cash, however you already get paid.
Choose how customers pay. Provider fees may apply.
Pro bakeries can appear in discovery when their shop is open and their discoverable location is set.
New customers who were already looking for you.
Chapter two · Orders & Customers
Busy weeks shouldn't mean missed messages or forgotten dozens. Everything tied to a sale lives in one calm, organized place.
Accept, price and fulfill requests. Group orders by due date, event, status or customer, and email invoices in a click.
Nothing slips through the cracks on your busiest week.
Every product and quantity across your open orders, totaled into a single list.
Know exactly what to bake before you preheat.
Every customer conversation in one inbox, right alongside their orders.
Answer faster, without digging through texts and DMs.
Happy customers leave reviews that live on your storefront.
Social proof that turns browsers into buyers.
A subscribe button on your storefront builds your mailing list. Add people by hand and export to CSV, Excel or PDF.
An audience you own, not one an algorithm rents you.
Chapter three · Market Day
Your business doesn't only happen online. HumbleBake goes with you to markets, pop-ups and every face-to-face sale.
Record market sales using your configured tax settings. Free includes your one active storefront product; Pro adds your full active catalog and temporary items.
In-person and online sales in one set of books.
Announce pop-ups, pre-order days and holiday drops right on your storefront.
Build demand before the day arrives.
Print QR codes for your table, packaging and signage that lead straight to your shop.
Every box you hand over brings people back.
Enter community bake-offs where the public votes for their favorites.
Fresh eyes on your bakery, plus bragging rights.
Chapter four · The Ledger
Passion bakes the cake. Numbers keep the lights on. HumbleBake quietly does the math most home bakers never have time for.
See the true cost of every recipe, your profit at every size, and nutrition per product, plus a cook mode for the kitchen.
Price with confidence instead of guesswork.
Print-ready 4×6 labels with ingredients pulled straight from your recipes, plus an optional Nutrition Facts panel.
Professional packaging without retyping a thing.
Log ingredients, packaging, equipment and mileage as you go, sorted into Schedule C categories.
Every deduction captured the moment it happens.
Revenue, sales tax, expenses and mileage in one tax-ready view, with quarterly breakdowns and CSV export.
Hand your accountant answers, not a shoebox.
Review measured visits, customer interest, order activity and campaign performance when reporting is configured. Recorded order values are not verified payments.
Double down on what actually sells.
Chapter five · Growth
The hardest part of marketing isn't the design. It's knowing what to say. HumbleBake starts you with ideas, not a blank page.
Create branded promotional graphics, captions, QR codes and campaign links using your bakery information. Download your materials to share or print.
Always know what to post next.
Start from scratch or a template. Insert editable stories, images, products and layouts, rearrange them on desktop or mobile, then send through your own email app.
Beautiful newsletters without another subscription.
Share your storefront, products and events with rich link previews across social platforms.
Every share looks as good as your bakes.
Guidance on cottage food laws, pricing and seasonal planning, written for home bakers.
Grow with confidence, not guesswork.
Open your storefront without a subscription. Upgrade when the extra visibility and catalog space make sense for your bakery.
HumbleBake takes no percentage of your bakery sales. Your chosen payment provider may charge processing fees.
Cancel Pro from your account anytime. Paid access continues until the end of your billing period.
Built specifically for home and cottage bakeries, not adapted from generic e-commerce.
Free to open · $4.99 to go all in
Free includes your public storefront and bakery management tools. Pro expands your visible catalog, events, gallery and POS, and makes an open shop with a discoverable location eligible for Find a Baker.
On the free plan a storefront shows 1 product, 1 basic event and its first 5 photos.
Curious what your bakes really cost? Try our free recipe cost calculator.
Your full active catalog, all event types and gallery, plus eligibility for local discovery. Cancel from your account anytime.
Open your bakery freeNo commissions · No contracts · Cancel anytimeYour oven, your rules.