How do I price my baked goods?

Add up what your ingredients cost for one batch, then add your time and overhead. Divide by how many pieces the batch makes to get your cost per piece, and set a price that leaves the profit margin you want. This calculator does each of those steps for you.

What's the difference between margin and markup?

Margin is the share of your selling price that's profit. Markup is how much you add on top of your cost. A cookie that costs $1.00 to make and sells for $2.50 has a 60% margin, which is the same as a 150% markup.

What profit margin should a home bakery aim for?

There's no single right number. It depends on your local market, your costs and how much of your time you've counted. This calculator starts at 60% and rates every price as healthy, fair, thin or a loss, so you can see where to adjust.

Should I include my time in the cost?

Yes. If you leave your time out, your price only covers ingredients and every hour you spend baking is unpaid. Add your hours and an hourly rate under “Your time and extras.”

Are my recipes saved?

Yes, in this browser only. Nothing you enter is sent to HumbleBake and no account is needed. Clearing your browsing data or switching devices won't bring them along. HumbleBake bakers get recipe costing saved to their account and linked to their products.

Free Recipe Cost Calculator for Home Bakers

The recipe

Name it and tell us how much one batch makes.

Recipe nameOne batch makesCalled

Ingredients

Enter what you bought and how much the recipe uses. Units convert for you, even cups to pounds for common ingredients.

Ingredient 1 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$0.51

Converted using about 120 g per cup.

Ingredient 2 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$2.50

Converted using about 227 g per cup.

Ingredient 3 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$0.82

Converted using about 213 g per cup.

Ingredient 4 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$0.22

Converted using about 198 g per cup.

Ingredient 5 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$0.70

Ingredient 6 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$1.33

Ingredient 7 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$0.02

Converted using about 288 g per cup.

Ingredient 8 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$0.01

Converted using about 288 g per cup.

Ingredient 9 namePrice paidPackage amountPackage unitAmount the recipe usesRecipe unitRecipe cost$3.99

Your time and extras

Pay yourself and cover the small things. These are per batch.

Hours of workYour hourly rateOverheadWaste allowance %

Overhead covers things like power, gas and parchment. Waste allowance adds a percentage to ingredient costs for tasting, breakage and trimmings.

Sell it your way

Add each way you sell this bake. Suggested prices use your profit margin target.

Sold as	How many	Packaging	Cost	Suggested	Your price	Profit	Margin
Name of selling option 1	How many cookies in selling option 1	Packaging cost for selling option 1	$1.21	$3.03	Your price for selling option 1		Add a price
Name of selling option 2	How many cookies in selling option 2	Packaging cost for selling option 2	$6.95	$17.38	Your price for selling option 2		Add a price
Name of selling option 3	How many cookies in selling option 3	Packaging cost for selling option 3	$13.80	$34.50	Your price for selling option 3	$16.20	54% Fair

Know what every bake really costs.

The recipe

Ingredients

Your time and extras

Sell it your way

Pricing questions, answered

The recipe

Ingredients

Your time and extras

Sell it your way

Pricing questions, answered

Let your recipes price your whole menu.